The so-called The tiger lens, created in collaboration with the World Wildlife Fund (WWF), has also been extremely popular, and in some regions the use of lenses with protected animal species has contributed to WWF donations. “Halloween Elements”, which puts a creepy mask on the user’s face. In third place was a lens with motifs for Halloween, ie. “Red Head” – a lens that gives long, red hair – was the second most popular on Viber. Fashion magazines presented red hair as a trend in 2021, and this was reflected in AR filters. “Cartoon Face” – which features rolling eyes and a long tongue in the picture – is the most popular lens. Which lenses stood out as the most used? According to the data, “the person from the cartoon”, i.e. On the other hand, 55% of men who use the Lens will make a shot, and 27% of them will send it. Also, women more often create shots and send them: 59% of women who use the Lens will take a shot, and 30% of them will send it to someone. More than 7.3 million users have used the Lens in photos, videos or GIFs, and more than 5.6 million users have made over 51.8 million shots / multimedia content in the app.Īccording to the data, women are more likely to “expand their reality” through the AR Lens – they make up 46% of Viber’s monthly active users and 56% of Lens users. Rakuten Viber, a global leader in private and secure messaging and audio communications, has released the results of an analysis of Viber’s Lens (AR Lens – Augmented Reality Lens), an add-on that was launched in June 2021 in partnership with Snap and has been used for several months in major markets. Viber’s review of the use of the augmented reality lens option shows that women will put some of the filters on their faces before men the red hair trend became popular in the Lens as well, and one lens far behind left all the others
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